Concepts and Scope of Engineering Asset Management

Question: Examine about the Concepts and Scope of Engineering Asset Management. Answer: Presentation The organizations end up in participating in different agreements from everyday premise that requires responsibility now and again. It is the obligation of the gatherings required to concentrate on the specified issue and guarantee shared advantage. It is exceptionally inadmissible for the people to utilize different gatherings for their own bit of leeway. The most ideal way is handle the undertakings together and raise any up and coming issues and difficulties that need earnest consideration. Then again, the break of the agreement isn't acknowledged and is culpable in an official courtroom. The gathering that penetrates the understanding may confront substantial fines or lose licenses to work their business. In addition, it is suggested that one looks for the lawful counsel before marking any records on the regions that need explanation. It guarantees that one signs what they comprehend and will have the option to meet the necessities and furthermore the terms and conditions. Notwit hstanding that, the moral norms ought to be kept up consistently so as offer quality types of assistance to the customers and for the better running of the association. The carelessness of the morals prompts numerous difficulties in the business that would have been maintained a strategic distance from prior. The conversation diagrams the moral issues influencing Samarco and the difficulties being looked by BHP Billiton Limited. The Samarco Company had manufactured a dam to guarantee that the loss from the mining procedure was kept there. In any case, there was gathering of the waste items as the mining procedure expanded because of the interest of iron. The association needed to expand the tallness of the dam rapidly in order to provide food for the more waste without mulling over the repercussion of the activity. The neighboring network was living in stresses of the dam blasting whenever and the Samarco Company consistently guaranteed them that it would not occur and they were sheltered. The dam was neighboring the town where people lived and did their everyday business to procure a living. The Samarco Company proceeded with its procedure of aggregating the losses after it had gotten an admonition from the dam planner. It was necessitated that they introduce checking gadgets to screen the degrees of the burn through consistently and every once in a while. The administration never put this issue into though t and they proceeded with the development of the dam and aggregation of the tailings squander on the dam. Be that as it may, the dam burst on one night and the mud slide annihilated the town and its business and furthermore murdering individuals. The obliteration was disastrous and the individuals lost all what they had as there was no real way to safeguard anything (Hyldgaard, 2015). The Samarco Company didn't maintain the code of morals as required by all the specialists participating in their exercises. They ought to have placed the wellbeing of the individuals in the neighboring network as their need. The security measures to spare the lives of the people living in the town ought to have been set up. Be that as it may, the administration didn't do as such and disregarded it and kept mining and gathering waste on the dam. It is untrustworthy to put the lives of the general public in danger while they had additionally gotten a few alerts from the dam architect (Murphy et al, 2015). The blasting of the dam would have been forestalled in the event that they followed what they were advised to do other than swiftly expanding the dam to hold the waste (Ben, 2016). Then again, they ought to have been straightforward and reliable and help the individuals to clear the neighboring zone. They deceived the individuals that the dam could never blast as everything was in cha rge. Also, they ought to have considered the financial, ecological and the social outcomes that may occur later on. It was significant in order to advance maintainability by thinking about all the potential results and settling on basic choices. The administration ought to likewise have introduced the salvage group or the procedure in the event that the dam busted unprepared. There ought to have put correspondence gear to raise caution when such an issue emerged. The observing modernized devices would likewise have been useful to help sound alert when a specific state happened. The pioneers of the organization were just centered around producing salary and making enormous benefits without considering containing the dam squander. The moral qualities are exceptionally significant and ought to be considered by all associations consistently for a smooth running and the security of people in general (Murphy et al, 2015). On the other circumstance, the BHP Billiton ought to follow different suggestions in order to bring helpful changes that will improve the business exercises of the organization. As a matter of first importance, they ought to relegate a specific association to deal with the mining procedure that is capable and focused on their work and furthermore maintains the moral gauges. It will guarantee that the any future catastrophes like blasting of the dam won't occur as they will be cautious. It will likewise help spare the lives of the numerous individuals and furthermore ensure the condition that is relied upon by numerous individuals to endure. The morals are profoundly significant and the people that tail them prevail in their everyday exercises. It will help the BHP Billiton Ltd not bring about misfortunes in their business and guarantee the congruity of the mining procedure that is sheltered. Furthermore, the mining organization should think of wellbeing measures to help ensure the in dividuals encompassing the dam in the midst of undesirable disasters, for example, blasting (Griggs et al, 2009). There ought to be notice cautions and different correspondences introduced to help convey to the general population on what's going on. Then again, the waste dams ought to be observed utilizing automated frameworks that will help recognize any surprising changes. The administration of the BHP Billiton Ltd ought to guarantee that all the wellbeing measures have been set up to help ensure their business. Thirdly, the waste dams ought to be assembled utilizing the correct strategy and furthermore expanded morally justified to deal with more tailings. Additionally, there ought to be a few waste vault dams to diminish the aggregation on one dam. The waste dam burst because of the amassed squander that it couldn't deal with as prior intended to by the underlying originator. The waste dams ought to be worked such that the degree of the waste is to be checked to help recognize a ny deadly issues. It will help save the earth and the living life forms on the encompassing region in the event of any threats (Griggs et al, 2009). Fourthly, the neighboring network where the dams will be built ought to be moved to guarantee their security. It will decrease the harms that happen in the midst of the calamities, for example, blasting of the dam. The lives of the individuals and the assurance of nature ought to be given need in order to forestall any complexities later on. In addition, they ought to pick zones where it isn't populated to coordinate the waste. The move will help the BHP Billiton Ltd produce more pay and maintain their organizations easily. Ultimately, the administration of the BHP Billiton Ltd ought to choose people who will screen the mining procedure by the alloted organization. It will help guarantee that they are doing it in the immediately and setting up all the insurances vital. There ought to likewise be acceptable progression of correspondence between the mining organization and the BHP Billiton Ltd. It will guarantee that the emerging difficulties and advancements are conveyed. Also, there ought to be genuineness on the happenings occurring during the mining procedure to help settle on basic choices. Through this, the BHP Billiton Ltd will improve their business exercises and progress effectively without unfavorable issues emerging. It will likewise carry more advantages to the organization as there will no costs used in the remuneration of the lives of individuals and their property because of any debacles (Amadi-Echendu, 2010). Finally, the circumstance includes the BetterCar Ltd (BC) that fabricates vehicles for its overall customers. It is headquartered in Melbourne, Australia and just as its principle creation plant. The association has concocted another vehicle model known as T2016 and can drive itself utilizing oneself drive mode that has been structured by the organization engineers. The acquisition of the vehicle requires the marking of an agreement to do what needs to be done. An ongoing purchaser known as Tom purchased the vehicle and consented to the arrangement without perusing. He later got a mishap in the wake of initiating self-drive and dozed. His mishap has carried different issues and difficulties to the organization and a notice ought to be drafted laying out the BCs rights and obligations. Most importantly, the agreement between the purchaser and the organization may be legitimate when it is agreed upon. Besides, one ought to comprehend the terms and conditions before marking it and conse nt to them subsequent to marking (Radan et al, 2009). Also, any carelessness that causes any mishap on the streets won't be remunerated by the organization. It is upon the people to deal with themselves while heading to guarantee that their wellbeing out and about. The people are encouraged to drive at the necessary speed by the legislature on the streets for their wellbeing and that of general society. Thirdly, the organization will be answerable for any harms or mishap brought about by the flaw in the vehicle structuring. The individuals will be redressed and it will just occur on the reasonable conditions. Any encouraged mishap or harm by the proprietor of the vehicle in order to obtain remuneration will be managed harshly. Fourthly, the marked agreement is just founded on the BC Company and the purchaser of the vehicle and no any outsider. The mishaps that will be brought about by the purchaser out and about because of the carelessness to adhere to the traffic rules won't be red ressed. The driver of the vehicle will be subject to pay for the costs to guarantee next time they are enthused about the street (Peterson et al, 2012). The fifth, the penetrate of the agreement won't go on without serious consequences b

Can a fingerprint be reproduced? :: Personal Narrative, Autobiographical Essay

Will a unique mark be replicated? Envision the blame a spouse and mother would feel realizing that doing her every day schedule of waking her significant other, so he could prepare for work, would cause her never to see him again. To simply send him off as she has accomplished for as long as thirty-two years would cause such deplorability for her and her family. For her to recollect the manner in which he would turn on all the lights and make however much clamor as could reasonably be expected to keep her wakeful with the goal that he could get a farewell kiss. Also, to imagine that that kiss would be their last one since when he shows up grinding away, takes the lift to the fifty-second floor, and sits down at his work area a psychological militant would fly a plane into his structure, The World Trade Center. On that dull day, The World Trade Center turned into a graveyard. A large number of individuals lost their lives in light of someone’s twisted perspective on religion. As a result of this twisted view, we as a nation need to settle on the troublesome choice of how to manage the vacant region where the Twin Towers once stood. Individuals are isolated on how to manage this are in Manhattan. Would it be a good idea for us to, as a country, modify The World Trade Center or make a dedication in its place? Numerous variables play on this choice. For instance, it is prime land. However, then again, it is sacrosanct ground. A position of adoration and a position of recognition of those lives lost in the disaster that happened on 9-11. Individuals from everywhere throughout the United States of America resulted in these present circumstances one spot not to view or endeavor the opening however to recall the totality of the two towers by recollecting the representatives, the spectators, and all the cops and firemen who lost their lives to spare others. Outsiders met up to offer their feelings of appreciation to the dead and to show their dependability and backing to their nation. After September 11, this site has gotten in excess of a national milestone. Individuals used to come and be in wonder on account of the superbness of the two structures, yet now they seek something different. This is another explanation it is so hard to choose how to manage this void in the New York horizon. Individuals need a spot that they can proceed to recall their friends and family that have passed as a result of the catastrophe on September 11, 2001.

Finance Term Paper Example | Topics and Well Written Essays - 500 words

Money - Term Paper Example This would be tended to as laborers resign and individual speculation accounts supplant Social Security. The best answer for this is a significant individual record alternative and not just Social Security. 2. Define a hazard the executives proposition for an imaginary potential customer. Utilizing that equivalent proposition, enlarge your contribution to this customer. Expound about a proposed medical coverage plan, benefits plan choices and so forth. On the off chance that suitable for your imaginary customer, incorporate an area in regards to elective hazard move strategies and security contributions. A significant pattern as of late has been the expanded utilized of subordinates. A subordinate is any of your money related resources whose worth is gotten from the estimation of some other â€Å"underlying† resource. These subordinates can be utilized either to lessen dangers or as a theoretical venture moreover. In principle, the utilization of these subsidiaries ought to permit one to oversee chance better. There are additionally premiums that can be added to diminish one’s weight of dangers. This incorporates the expansion premium to make up for the normal loss of buying power, the default chance premium just in the event that there will be default in the borrower and the development chance premium make up for the loan fee chance. Judgment Rating is utilized when potential misfortunes are hard to evaluate. For this situation, insights is certifiably not a dependable source to decide potential misfortunes. In judgment rating, the guarantor must utilize his experience and instinct to exclusively assess every potential customer. A genuine case of this incorporates sea marine protection. Class Rating is utilized when misfortunes are quantifiable or insights are solid. Here, there is a manual rating where it is arranged into sections which makes it simple to decide evaluating in protection recommendations that are offered to clients. It is the built up individuals of equal circumstances and the incredible number of accessible measurements which grants for the

The Traditional Budgeting Process Research - 2200 Words

The Traditional Budgeting Process Research (Essay Sample) Content: THE TRADITIONAL BUDGETING PROCESSby Students NameCourse code+nameProfessors nameUniversity nameCity, StateDate of submissionIntroduction:Financial budgeting planning is a process that has been in use to estimate the revenues and anticipate expenditures over a long period. Very many multinational companies have adopted the budgeting process and made them an integral part of their planning processes and operations since its inception in the 1920s. The ability of budgets to allocate and coordinate efficient use of resources through in-house communication and simultaneously controlling expenditure evaluation and authorization has made budgets a most popular tool for administrators and the management of companies to rely on. The popularity of the budgeting process has seen the technique remain unchanged in its use since its initial introduction into the business world. However, in its continued use over time, some managers have noticed some severe dysfunctional tendencies exhibited by the budgeting process.Hope and Fraser (2003) argue that the traditional way of budgeting has gone Out of Favor with Organizations competitive business environment. Various other critics have echoed the disparagement towards traditional methods of the budgeting process terming it as an unnecessary evil (Wallander 1999, Cited in Rohm 2007 p, 7). Others have developed popular phrases to disapprove of the traditional budgeting process, such as The yearly Budget is Dead (Gurton 1999, Cited in Rohm 2007 p, 7). The undesired negative tendencies demonstrated by the budgeting process have prompted various scholars to try to come up with ways and solutions to counter the adverse effects identified by financial managers such as budget gaming, budgeting bias and budget slacking among other issues. Several different contingency policies and theories have been established, and indirect and direct connections between employee motivations, business environment and budgets have been ex amined.According to Hope and Fraser (1999a), huge American and European multinational companies have resolved to alternative methods and dismantled the budget. Increasing theoretical discussions have had effects on companies approach towards the traditional budgeting process. For example, research has shown that some Scandinavian organizations have recently started to adapt to new forms of strategic, operational and budgeting control process (Glader 1996, Cited in Rohm 2007 p, 10).Rolling predictions and forecasts are vital in future planning because they are quick to respond to shocks caused by unforeseen external factors. Hope and Fraser (2003b) state that only about 20% of companies alter their budgets within the economic year. The inflexibility attributed to strict adherence to budgetary planning is non-competitive in the current economic business market. Business analysts recommend rolling forecasts as an effective tool for controlling and observing changes in the short term.Th e Traditional Budgeting Process:In his award-winning book called Winning, the chairperson for General Electric Company Limited Jack Welch (2014) states that the budgeting process is one of the most ineffective practices in organizational management. He continues to say that budgeting slurps the time, energy, big dreams and fun out of a company. Most budgets are detrimental to a companys road map to success. Most European company executives have shared in Jack Welchs dislike for the traditional budgeting process. In light of this, they have slowly but surely adapted to rolling forecasts and other modernized methods of unceasing financial planning. In the recent past, more and more American business organizations are slowly shifting sides to the new ways of financial adaptive planning.There are countless research reports that have been submitted on the issues of traditional budgeting by BBRT (Beyond Budgeting Round Table), an organization that is based in the Northern part of America. The organization has concluded that budgeting poses great blockade to transformation because of the extensive work. In one of its report, BBRT reports that on average, a regular organization devotes about three and a half months and about 30% of financial managers and senior executives time to the budgeting process. Some organizations are reportedly said to spend up to nine months in the budgeting process. Hacket Group (2003) discovered that a typical multinational company in the million-dollar category earners wasted as many as over 20,000 person-days per billion dollars of earnings summing up the yearly budget.The Northern America regional director for Beyond Budgeting Round Table Company explains that the once significantly important instruments of control, budgets have become hazardous tools in todays markets for global buyers and knowledge/information economy. Additionally, Budgets prevent flexible and fast market adaptation so that companies and organizations realize only a f raction of their potential. Budgets also often encourage deception, mistrust and endangerment to organizations transparency (Butz 2011).Budgetary Problems:Many organizations tie employee and executive rewards directly to performance against budgetary estimations and projections. This has been a common practice among organizations especially those that were formed before the first global depression. When this happens, employees aspire to bring down the performance expectations to suit achievable target levels. Therefore, employees are engaged with the management in discussions of possibly bringing down the budgetary estimated targets to achievable budgetary levels. For instance, for persons mandated with operating a revenue-generating department, it is more likely for them to try to reduce the estimated target, to look good after having exceeded the expectation. Conversely, a manager responsible for managing a cost center will try to maximize on spending, regardless of whether the ex penditure is necessary or not. From an incentive point of view, persons advocating for a larger expenditure pocket will look good, and the same cycle continues. The resultant effects of budgetary discussions with staff are that the budget becomes a continuous mediation with the organizations management, and rather than representing the real picture at the ground, ends up being an arbitrary and fictitious document.Budgeting process costs too much, uses a lot of business capital and takes an elongated time to be fully completed. Depending on how big a company is, the budgeting process can take up to ten months of planning (Libby and Lindsay, n.d.). Most companies on a calendar financial period begin planning for the budget in the summer, ending the process in late October and sometimes December, or even in some instances, finishing the budgetary process after the commencement of the budget period. The budget process is tedious and time consuming with back and forth discussions involvi ng many different stakeholders, which only compounds to the total sum of organizations resources used up in the budget process. In other cases, the employees and the management become entangled in internal politics usually associated with budget allocations. These sideshows usually overshadow the customers demands and expectations leading to poor quality service.Budgets are inflexible, fixed, and often irrelevant. The traditional budget is a detailed process that involves proposals of detailed information from the lowest staff members to the management and right to the board regardless of any alterations that may need immediate action taken to correct a dire situation. Once the budget has been approved, there are no more changes that can be effected. The market conditions may change, or even the economic elements may need some changes done to suit the current market. New regulations may be introduced; unforeseen competition may enter into the market, new partnerships may emerge, new concepts or technology may necessitate a quick reaction from the company. Budgets are also perceived to strengthen the obstructions and barriers between sections and departments rather than boost sharing of knowledge. Budget estimations are also said to be short-term financial estimations in nature, and they tend to ignore important shareholder interests.A survey done by the BBRT and APQC on forecasting, planning and budgeting discovered that about 55% of respondents claimed that the statistics applied in their research were altered and never represented the actual situation on ground, making them irrelevant within the first five months of the financial year. A leading researcher in that exercise noted that there is a tendency for budgets to differ as the situation at the ground tends to become unstable due to the accelerating nature of business markets. BBRT is cautious to clarify that Beyond Budgeting does not involve new techniques or tools. They explain that it is an administra tive philosophy founded on a set of defining principles made from actual cases resulting to adaptive management performance (Hope Fraser 2003).Rolling Budgets and Forecasts:Continued existence in an environment that is highly competitive means that corporate organizations must be innovative and flexible through the innovation and development of different services and products. Nevertheless, integrating the effects of product improvement and innovation into the traditional budgetary process can be a daunting task, especially if organizations have fixed budgets that are time specific. Budget reviews may be done from time to time depending on a companys policy; however, the basic budget remains unchanged during the course of the financial year. In light of the above, many organizations have resulted to adapt to rolli...

The American Political Tradition - 912 Words

â€Å"The American Political Tradition† published in 1948 was written by a well-known historian at Colombia University. Richard Hofstadter was born on August 6, 1916, in Buffalo, New York. He attended both the University of Buffalo and Columbia University where he studied philosophy and history. Hofstadter was married twice and later in 1970 died from leukemia. Throughout his life Hofstadter had a lot of published works including Social Darwinism in American Thought, William Leggett, Spokesman of Jacksonian Democracy, The Age of Reform, The United States: the History of a Republic, and many more. Hofstadter’s purpose for writing this book was to give people a better understanding about our history. He wanted to help Americans understand who was†¦show more content†¦The eleven chapters following this one give a little background of each main person that is listed in the title of the chapter. The next chapters describe what each person or group of people were thi nking. They also contain what each person or group of people did and how it influenced the government and America. The main people talked about in the next chapters were Thomas Jefferson, Andrew Jackson, John C. Calhoun, Abraham Lincoln, Wendell Philips, William Jennings Bryan, Theodore Roosevelt, Woodrow Wilson, Herbert Hoover, Franklin D. Roosevelt, and a few others that were mentioned. The chapters explained so much, for example it explained Franklin D. Roosevelt’s New Deal and how it â€Å"revived American liberalism.† Hofstadter was able to inform the reader that the people in history were not exactly as they seemed. The men had their own opinions on things and believed in certain ways of life and how everything should be done. Although it was not the easiest read, it was interesting. People wanting to find out more about America and the people who created it but not wanting to read a boring and very long book, should definitely read this book. Hofstadter may not have included everything about the â€Å"American Political Tradition,† he did however include the main and maybe to some the not so known parts. He doesShow MoreRelatedReading Obam Dreams, Hope, And The American Political Tradition1433 Words   |  6 PagesAmy Rel Professor Richard Garcia History 3553 American Intellectual History 16 March 2015 Reading Obama: Dreams, Hope, and the American Political Tradition The main focus of the intellectual biography, Reading Obama: Dreams, Hope, and the American Political Tradition by James T. Kloppenberg, is on President Obama s ideas, how he thinks, but also his views on American politics. Kloppenberg describes in detail the events throughout Obama s life that have influenced his thinking and molded him intoRead MoreThe American Political Tradition and the Men Who Made It Essay7033 Words   |  29 PagesGreat American Political Thinkers In the year of 1776, the United States became an independent country. 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Due to this fierce loyalty to one’s traditions, we as people, don’t often question where are traditions came from. We ignore the questions about their ethics and moral values, and turn a blind eye to traditions that just don’t necessarily make senseRead MoreMy Family s Case Of John Greg And Michael872 Words   |  4 Pagesrelation to same-sex marriages and the â€Å"white wedding.† In our film, we ponder whether many same-sex weddings defy the traditional standards of an American wedding or if they conform to their own ideas. In my family’s case of John Greg and Michael, they conformed to many of their own concepts, while choosing to keep many of the classic wedding traditions that have been circulating for decades. 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Some people were thrilled with this, however it took some people to get used to the new drastic change. Throughout the 60’s African Americans still struggled with prejudice people, but things got better as time moved on. Also, in 1945, North and South Korea split into two different countriesRead MoreSocial Modernism And Colonialism1364 Words   |  6 Pagesirrational other; these categories of dissimilarity remain between the self and the other; the colonizer and the colonized; and tradition and modernity. Through these groupings, secular hierarchies are able to thrive even after blatant colonization has ended. The dogma formerly imposed by colonizers is continually vi sible politically, culturally, and socially. On the political sphere the article by Jasbir K. Puar and Amit S. Rai illustrate the Western use of nationalism, which aims to portray a â€Å"terrorist†Read MoreHispanics in the USA Essay1070 Words   |  5 Pagesintroducing new traditions and customs. I was traveling to different to city in the States, I notice the wide spread growth of Hispanic communities, For Instance in Miami the Cuban and El Salvadoran culture is heavy populate in the area. In New York the Puerto Rican culture is dominating through out the several boroughs. I have come around town and Hispanics are known for their good food, which tends to have more diverse people try new cultural customs. Hispanic or Latino Americans are a group of

Illegal Immigrants And The United States Essay - 1527 Words

Illegal immigrants have been present in every country ever since governments have been established. Even in the time when Christopher Columbus first set foot on North America, there were already Natives living on the continent. The British immigrants that first established the Thirteen Colonies brought disease and famine with them. Many Natives died from the diseases that the British brought with them. If there had been a federal government in place, the settlers would have been considered illegal immigrants. Many of the Natives were treated unfairly and most likely would have wished to send the British back to whence they came. Alas, this could not be done. Although not entirely in a diplomatic fashion, a treaty was made between the Native Americans and the immigrants that came into their land. Like the government at the beginning of the formation of the United States, the government compromised. Because the U.S. is seen as a melting pot of cultures and ideas, there are a few processes by which citizens of another country may become citizens of this one. These processes may include things such as a Citizenship test or marriage to a U.S. citizen. These processes were put into place to allow accountability of every person in the country. When people come illegally, things become difficult. Things are easier for the majority of people whe everyone can be accounted for. Other deterrents have also been put in place to keep illegal immigrants out. Between the United States andShow MoreRelatedIllegal Immigrants : The United States1392 Words   |  6 PagesJoseph Lema Professor Ferrell English 1470 19 Oct 2017 Illegal Immigration Illegal immigrants are coming into the United States at an alarming rate and it is affecting the United States in negative ways. 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An illegal immigrant is a person who does come to a country withou t following the established legal procedures of the destination country and who resides in that country without the proper identifications for example: visas, or other documents. Illegal immigrants are sometimes referred to as illegal aliens or undocumented workers. Emigration and immigration are two sides of the same basic act of human migrationRead MoreIllegal Immigrants And The United States1490 Words   |  6 PagesThe United States of America constantly boasts about its homeland security system and the 1.6 million dollar budget it grants to immigrant and border control. However, in the past decade the number of illegal immigrants in the US has risen from around 4 million to 11.6 million. Its insane that the United States is spending the extremely generous sum of 1.6 million dollars on border control out of its 3.8 trillion dollar budget, and is seeing no return! 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Illegal immigrants can come from all parts of the world, but most them come from spanish speaking countries (South and Central America). Most Americans believe illegal immigra nts are a problem to the U.S.. Also, Illegal immigrants are believed to be bringing crime, butRead MoreIllegal Immigrants in the United States613 Words   |  3 Pages It has been estimated that there are 8.3 million workers in the United States who are illegal immigrants. There have been certain proposed policy responses that vary from more restrictive border and workplace enforcement to the legalization of workers who are already here. Using the U.S. Applied General Equilibrium, it’s possible to weigh in the impact on such factors like public revenues and expenditures, the occupational mix and total employment of U.S. workers, the amount of capital

Procurement Outsourcing Strategies Management †Free Samples

Question: Discuss About The Procurement Outsourcing Strategies Management? Answer: Introducation Based on the facts coming up from the analysis of functionality of Wonderful Widgets, the best procurement strategy that would be aligned with the needs of the company is Minimising Total Landing Cost. The component is a functional product, and it is evident that profit impact and supply risk are low. The company can, therefore, be assisted in bringing about a reduction in the overall operational costs. Wonderful widgets can be best served if outsourcing is done and this strategy is used. The company has the ability to produce the component in an internal process. However, this might add to the operational costs as a result of variable and fixed costs related to production. Since the company does not consider a competitive advantage, the value placed on the component and clockspeed, the idea of outsourcing through this methods would be justified. According to Gollenia, the recent years have witnessed markets becoming highly global in nature. Increased competition among the companies has been a driving force behind companies coming up with efficient and cost-effective supply chain strategies and production methods. Using the procurement strategies, companies can solve a number of tactical, strategic and operational issues. For finding the lowest total landed cost, Wonderful Widgets needs to consider strategies for thining the supply chain as an array of discrete functions. The goal would be to reduce the cost of that as a whole. The approach would be out-of-the-box. Implementation Once the strategic approach is conceived for lowring the total landed cost; the next step would be to model it. This can be done with the help of spreadsheets, which are cumbersome. Modelling software is usually expensive, and the learning curve is steep. Therefore outsourcing the model development would be a good idea. An expert in supply chain design and operations would be useful. It would be advantageous not to model a pre-conceived solution and then wait for the results. Comparing outsourcing sources between different countries, or parts of the same country is imperative. This would test and quantify the trade-offs between a shorter chain that is less inventory but having higher unit costs, and a longer chain that is more inventory but having lesser unit costs. The models quality would depend on the quality and quantity of the data. Models can also be time-dependent; so this factor needs to be considered. With a proper model at disposal, and a focus on total landed cost reductio n, the supply chain would surely witness a significant change. The challenging aspect of the scenario completed is the shortage of time needed for bringing about the required change. It had been decided upon that the change in outsourcing practice had to be brought about within the quarter of the year as evaluation would be done on a quarterly basis. Strategic alliances have a significant impact on procurement outsourcing strategies. There are a number of advantages gained by the company considering outsourcing in relation to the economy. The first advantage is economies of scale (EOS). Orders allow suppliers, with whom strategic alliance has been made, to take advantages of EOS and consequently reduce manufacturing costs. Reduced capital investment and focus on core competencies are the other positive impact. Lastly, increased flexibility is a feature of alliances that can be formed with different companies as desirable (Erasmus et al.). References Erasmus, Barney, Johan Wilhelm Strydom, and Sharon Rudansky-Kloppers.Introduction to business management. Oxford University Press Southern Africa, 2016. Gollenia, Lars Alexander.Business transformation management methodology. Routledge, 2016.

Steve Jobs Research Paper Example

Steve Jobs Paper Steve Jobs Personality Steven Paul Steve Jobs (1 953 201 1) American entrepreneur, marketer, and inventor, who was the co-founder, chairman, and CEO of Apple Inc. Recognized as a charismatic pioneer of the personal computer revolution and for his influential career in the computer and consumer electronics fields, transforming one industry after another, from computers and smartphones to music and movies. Co-founded and served as chief executive of Pixar Animation Studios. He became a member of the board of rectors of The Walt Disney Company In 2006.   As the CEO of the company. Jobs oversaw the development of the IMac. iTunes, iPod, IPhone, and iPad, and on the services side, the companys Apple Retail Stores. ITunes Store and the App Store. He died of respiratory arrest related to his tumor on October 5, 2011 (he had a   The market value of Apples shares has grown pancreas neuroendocrine tumor). from about $1JS5 billion in 2000 to SUS351 billion (2011) making it one of the biggest publicly listed companies in the US. Jobs transformed personal computers, telephones. even retail stores. among others†and he would have probably taken on television, if he had lived long enough. CBS 60 Minutes. [picl Steve Jobs is a perfect example of a person who intuitively understood the power of user-centered design, From the very beginning, he made sure that Apple employed people Who were tasked to advocate for the Customer _ In the early 1980s this had never been heard Of. Steve Jobs understood that a company would better serve its customers, if they were listened to. We will write a custom essay sample on Steve Jobs specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Steve Jobs specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Steve Jobs specifically for you FOR ONLY $16.38 $13.9/page Hire Writer His innovative work related directly to the rise Of an awareness Of usability. Jobs knew that a product or service is only successful hen it meets the needs of the users, making their lives easier and more enjoyable. There are conflicting stories of whether he was a true supporter of the methodology of user-centered design, but there is clear agreement that he knew ho. to figure out what users needed and wanted. Steve Jobs showed us what it was like to Inspire people, live a dream. In June 2005, Jobs gave the Commencement address at Stanford University: When I was 17. I read a quote that went something like: If you live each day as f It was your last, someday youll most certainly be right. It made an impression on me, nd since then, for the past 33 years, have looked in the mirror every morning and asked myself: If today were the last day of my life, would I want to do what I am about to do today? And whenever the answer has been No for too many days in a rcn. , I He did it by following a trail led by his passion for innovation. Leadership Theory Steve Jobs fits best with the Trait Theory. The main believe of Trait Theories are that they can develop through experience and learning. As a matter of fact that Apple is well-known as learning and innovative company due to Steve Jobs management style. Jobs has faced a lot of different market situations along with his career and almost in all he has succeeded. Jobs possess a vision, willingness to take personal risks to achieve that vision, sensitivity to follower needs, intelligence, self-confidence, level of energy and activity as well as task-relevant knowledge. Firstly, the vision of Apple is to focus on software rather than hardware; at the point when he has delivered music to online consumers he set out to develop the best customer experience. Moreover, Apple took many risks to achieve their vision and goals. Cooperating with is rival Bill Gates is a good example of that (the deal was Gates supply Apple with Office, Internet Explorer programs, and purchase 150 million dollars of Apples stock. Though this deal was good for Microsoft, it was even better for Apple) and as result, Apple was no longer a competition for Microsoft. The production of iPod was also a risky game. Jobs pushed his managers and the engineer team for innovative thinking, which was a huge challenge for everyone.Thirdly, Steve was self- confident. The fact that he created a video-editing program even without the help of Adobe shows his trait very good. l am convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance Steve Jobs, in 1995. My Job is not be easy on people, but to make them better.   Participative leadership While some found his management style caustic, he also developed loyalty from many team members. You need a lot more than vision † you need a stubbornness, tenacity, belief and patience to stay the course, said Edwin Catmull, co-founder of Pixar. In Steves case, he pushes right to the edge, to try to make the next big step orward. Jobs emphasized the importance of teamwork to his employees. Though he made the final decision on product designs, he knew that the right people would be a companys greatest asset. Thats how I see business, he said. Great things in business are never done by one person; theyre done by a team of people. According to Jobs work mantra and ethic, innovation is what distinguishes a leader and a follower. Some people arent used to an environment where excellence is expected. Thanks to Jobs expectation of high quality, almost every product hes turned out has een a huge success among consumers and businesses. One of the greatest business strategists of all times He was a high-maintenance co-worker who demanded excellence from his staff and was known for his blunt delivery of criticism. But it was his sheer genius combined with his ability to articulate his vision and bring staff, investors and customers along on the Journey plus the lessons learned in a major career setback that made it work. The results: indisputable. A visionary is how he is most often described in relation to Apple, the company he founded with high school buddy Steve Wozniak in 976. Also described as a high-maintenance co-worker who labelled people who didnt impress him as bozos. We have an environment where excellence is really expected, Jobs said in an interview in 1983. Whats really great is to be open when [the work] is not great. My best contribution is not settling for anything but really good stuff, in all the details. Thats my Job, to make sure everything is great. Employees were recruited into the company as specialists and put into roles that made the most of their specific strengths and abilities. Turnover was low despite the emanding corporate culture Jobs was a passionate advocate for his vision and incredibly effective at communicating this to shareholders, customers and staff. People Join and stay because they believe in the mission of the company, even if they arent personally happy. Steve Jobs quotes Being the richest man in the cemetery doesnt matter to me. Going to bed at night saying weve done something wonderful† thats what matters to me. Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations. Your time is limited, so dont waste it living omeone elses life. Dont be trapped by dogma† which is living with the results of other peoples thinking. Dont let the noise of others opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. Technology is nothing. Whats important is that you have a faith in people, that theyre basically good and smart, and if you give them tools, theyll do wonderful things with them. Charity work In his lifetime, Steve Jobs was roundly criticized for seemingly not donating enough money to philanthropic causes. However, it has been revealed recently that the late ounder of Apple and his wife, quietly made large donations to charity: Jobs donated $50million to Stanford hospitals. Funded HIV and AIDS research   Powell Jobs (Steve Jobs wife) founded College Track, a college preparation organization, in 1997, and she has been sponsoring the group ever since. Every year, the award-winning animation studio Pixar, which Mr Jobs helped launch, hosts a screening of a film to raise money for College Track, suggesting that the family have been doing charity work behind the scenes. But Jobs never addressed his philanthropic endeavors and refused to discuss the subject even with his biographer.

Philisophical good vs evil essays

Philisophical good vs evil essays What is good? What is evil? These are seemingly easy words to define, yet if you ask any person on the street you likely will not receive a straight or clear answer. I started to question my definition of good and evil a few days ago, and I now have come to a few conclusions. As a premise, I want to actually talk about the words good and evil. I cant use the word evil in this context because society has changed the meaning of the word. In the days when the theories of Plato, Socrates, and even more modern philosophers like Kant, Heidegger, and Kierkegaard were being formulated, the meaning of philosophical evil meant the opposite of good; which, to me means bad. Right now the word evil has a religious connotation; therefore, I cant justify its use in this context. It is much clearer to continue to use the word good, and refer to evil as the philosophical opposite of good. This question appears simple but is most definitely a tough question to answer. The dictionary defines human goodness to be acting with moral excellence, which would make the opposite of good to be acting with poor morality; there is no doubt that we all associate good morals with goodness, but what is left out? What drives someone to act or not to act with morality? The answer is happiness. The definition of goodness goes hand in hand with being happy. Think of the person that is the best example of goodness. Think of what their past was like; particularly their childhood learning years, did the person have loving parents? Think about the way they act around you; do they make you happy when you are around them? Chances are that their happiness is bonded with their personality. This is what it takes to naturally think with pure goodness. Oskar Shindler is the man at the apex of goodness in the film Shindlers List. This is troubling to me because of who Oskar was, and what was rea...

Strategic Management Essay Example | Topics and Well Written Essays - 3000 words - 27

Strategic Management - Essay Example 87, the company unveiled a five years plan which was aimed at opening more than 125 stores in new areas at a cost of $ 60 million (My Starbucks Idea 2012, par. 7). To attain the required resources to open new outlets, the company introduced an Initial Public Offering in 1992. The success of the offers enabled the Starbuck Company to unveil other very intricate expansion programs. To fit in the contemporary competitive market, the company has continued to come up with strategies that are aimed at expanding its business into other global markets. Currently, the company is one of the most successful coffee industries in global market. Due to economic and technological development, the Europe continent is one of the most competitive coffee markets in the world. This is due to the presence of large coffee industries in the continent. Therefore, for Starbuck Company to prosper in the European continent market, it ought to come up with exceptionally effective market plan (Gulati, 2007, p. 99). The essay below will offer a detailed evaluation and analyses of the Starbucks external markets in Europe. The essay will as well analyse the Starbucks strategic capability as well as the company’s strategic fit analysis. The European economy is in most cases affected by some external factors such as economic recession. The economic recession and other economic factors have over years brought about severe impact in the operation of Starbucks Company. For instance, the 2008 and 2009 global recession increased the operational cost of the company thus lowering its profit margin. On the other hand, the 2008 recession as well played an awfully critical role in reducing the number of the company’s customers. This was due to the facts that, despite of the high cost of the products in the continent, the level of unemployment remained high with very limited wages. Moreover, the Starbucks Company competes at two main levels in the European market, the Italian-style coffee beverage and

Oil spill Essay Example | Topics and Well Written Essays - 250 words

Oil spill - Essay Example The author proceeds to state that oil contamination is extremely harmful to the environment and numerous numbers of sea birds, mammals and other sea creatures fall prey to oil spill. However, there is no one to one correspondent between the volume of the spill and sea life lost. Often the nature of the pollution is long term and affects sea life even after many years of the spill. Unless addressed with due importance it would surely trigger environmental catastrophe. However, the author has not mentioned that not the immediate direct action but the indirect action in terms of habitat loss (Center for Biological Diversity, 2014; National Wildlife Federation, 2012) would also affect the sea life and environment. Again sea and ocean water floats from one nation to another nation and from one continent to another continent; hence it is an environmental problem that is locally initiated but with global impact. Furthermore this local problem might risk the global economy; as an example the Gulf of Mexico oil spill. It might also affect tourism and fishing and thereby pose economic and cultural threat (The Levin Institute, 2014). Considering these facts and the potential danger associated with the same; the author calls for more prompt research and development geared towards finding a technologically advanced, efficient and meaningful method to clear the ocean and sea water in case there is any oil spill. Center for Biological Diversity (2014), End Offshore oil drilling now, retrieved on August 1 2014 from: National Wildlife Federation, (2012), How Does the BP Oil Spill Impact Wildlife and Habitat?, retrieved on August 1, 2014 from:

Change and Culture Case Study Essay Example for Free

Change and Culture Case Study Essay In tough economic times, companies are looking for ways to continue to provide services and products to the public without compromising quality and efficiency. When it comes to smaller businesses, or businesses that provide the same product or service, it is often wise to merge the companies together to form a stronger, more stable structure. This will take place when Frithsen Physical Therapy merges with Select Physical Therapy. Select Physical Therapy is a national corporation that provides physical therapy as well as aquatic therapy, occupational therapy, athletic training outreach and long-term care services. For the past decade Frithsen Physical Therapy has seen Select Physical Therapy as a fierce competitor that provides less than quality care to its patients. Frithsen Physical Therapy has been well known in the community for providing care in a professional and personal way. Many employees are afraid that merging with a large corporation will change the way they work, causing the quality of patient care to decrease. Middle managers will become essential before, during, and after the merge to ensure that every employee from each company understands the vision for the new corporation and is willing to compromise to make it a reality. The combining of two companies is no easy task and will change the shape and culture of both companies, until a new one is born. Processes such as communication, hiring, patient care and record keeping will change to accommodate the growing corporation, in hopes it will become more effective than either company was on its own. Merging two companies is a delicate procedure, requiring compromise and patience. Each company has built a certain culture over its existence, and each one believes that their culture is best. In reality, each company has certain services or tasks that they perform better than the other. In the instance of Select Physical Therapy merging with Frithsen Physical Therapy, the culture of the new, combined company will be similar to the cultures put in place by each company separately. However, it is important to create a new culture, differing from the previous ones, to promote a sense of teamwork and camaraderie. If this step does not occur, everyone will continue to work in his or her own culture, which becomes divisive, causing the company to be pulled in different directions (Sherrill, 2001). In the first phases of combining the companies, the culture may be fragmented, with each company holding on to what they know. Many of the employees will be wary of the changes occurring around them on a daily basis and may resist certain adjustments (Stanwick, 2000). A new atmosphere of open-mindedness and compromise needs to emerge for the blended company to be successful. When two companies are combined, there are bound to be differences of opinions between practitioners and administrators regarding polices and procedures. It is important to understand that each company brings something valuable to the table, and all ideas and opinions should be considered and discussed Avoiding a competitive stance will help employees from both sides see the positives of blending ideals and values, and ultimately encourage the birth of a stronger, more successful new culture (Stanwick, 2000). To successfully combine two companies involves cooperation from all levels of management. As a middle manager in a merging corporation, there are different strategies and skills that will be necessary to ensure a smooth transition. The most important strategy will be communication. Before the merger occurs, it is important for middle managers to understand the new beliefs and values that upper management desires (Bolton Lewis, 1998). Once middle managers understand the vision for the new company, they must pass it down to their employees. It is not enough to simply communicate the new vision; middle managers must begin practicing these changes immediately. Leading by example is the most effective way to produce results. The middle managers in most companies are more approachable than top management; therefore it is imperative that middle managers are on board with the new vision of the company and display this in a positive way. While the merger is occurring it is essential to build a team atmosphere, full of open communication, honesty, and teamwork. Each employee from both companies should feel as though their positions is important, and their cooperation is essential to the success of the forming company. Once the merger is complete, it is all about the new culture, staying visible, approachable, and communicating information early and often (Bolton Lewis, 1998). Aside from ensuring employees are blending well, it is important to focus on patient care. There will be changes implemented at every phase of the merger, but it is important not let misunderstandings, or issues within the staff affect the quality of care given to the patients. Once the merger has been finalized and integration is complete, middle managers need to assess their staff to be sure that each employee is doing his or her part to make the merge as successful as possible. If there are employees who are resisting the changes being made within the company, or not buying into the new culture and vision, it is necessary to evaluate the situation and decide what is best for the team and the company as a whole. Middle managers must not forget to consider the employees feelings when situation such as this arise. Often times, employees resist mergers because their identities are closely tied to their jobs, and they like to experience continuity of their identities. Giessner (as cited by Sidle, 2006) noted that mergers would challenge this continuity, leading to distress and anxiety from employees. When middle management can understand the feelings of their employees, they can be better equipped to handle issues that may arise by allaying fears or implementing strategies to make employees comfortable with their new roles. Even if all employees from both companies are comfortable with the combining of their two organizations, upper management has the daunting task of reworking its current systems and procedures to include the best strategies from each company. In the case of Frithsen Physical Therapy and Select Physical Therapy, the former’s employees will see the most changes. Frithsen Physical Therapy is a small corporation, covering New England, while Select Physical Therapy is a national corporation, encompassing more services and a variety of clinicians. Along with physical therapy services Select Physical Therapy offers occupational therapy, aquatic therapy, long-term care facilities, and a large athletic training outreach program. This will require managers from Frithsen Physical Therapy to be in charge of more people, and perhaps different clinicians than they are accustomed to working with. The shape and systems currently used in the company will have to shift in order to fit a larger scale of business and a more complicated hierarchy. The regional managers from Frithsen Physical Therapy reported directly to the President of the company, whereas the regional managers of Select Physical Therapy report to one of ten executive managers, who then report to the CEO of the company. The clinic managers of Frithsen Physical Therapy were able to see all of the employees they supervise on a daily basis, working side by side. With the inclusion of the vast athletic training program, they will now be responsible for knowing which athletic trainers report to their clinics, and what schools they are assigned to. There will also be a manager of athletic training services that they will need to communicate with about referrals and business relating to the relationship between the schools covered and the clinics in the area. Due to this more intricate hierarchy, the employees of Frithsen Physical Therapy will see a dramatic change in how they communicate with upper management. Under their old organization, there was a relatively straight path to the top, with only a few levels of management until they reached the President. Communication could be done easily by telephone or in person, and most employees had met each other face to face at one time or another. In the new organization, there will be a need for a more formal kind of communication. In organizations communication tends to be directional, moving upward, downward, diagonal or lateral (Leibler McConnell, 2008). Frithsen Physical Therapy was used to mostly lateral communication, discussing issues with other managers or sharing notes about a particular patient’s care. With the merger, the managers and employees will mostly be communicating upward, providing detailed reports to their supervisors, who will then provide reports to a higher supervisor, and so on. This will require attention to detail and more paperwork for the managers at every level, which will change the way the managers handle issues that arise within their department. With the inclusion of new services and a goal for comprehensive care, comes the call for new positions and alterations to old ones. A need for more middle management will arise, and more staff will be added to accommodate the growth of services while still maintaining exceptional patient care. In conclusion, there are many factors to consider when combining two organizations. It may make sense financially and logically to combine two entities that provide similar services. However, it is important to understand that not only will it be difficult to combine two cultures; it will also take time for employees to adjust to a new chain of command and new policies and procedures. Middle managers will play an important role in the blending of two corporations. They need to remain positive, lead by example, and possibly sever ties with employees who do not fall into line with new visions and ideas. An increase in communication will help make the transition successful, and ultimately all employees will reap the benefits from such a merger. References Bolton, J.M., Lewis, B. (1998, Jan/Feb). The challenge of merging and consolidating organizations. Journal of Management in Engineering, 14(1), 9-10. Academic Search Complete. Leibler, J.G., McConnell, C.R. (2008). Management principles for health professionals (5th ed.). Retrieved from The University of Phoenix eBook Collection database. Sherrill, T. (2001, May). Creating a can-do culture. New Zealand Management, 48(4), 17-21. MasterFILE Premier. Sidle, S.D. (2006, August). Resisting the urge to merge. Academy of Management Perspectives, 20(3), 115-118. Business Source Complete. Stanwick, P.A. (2000, Jan/Feb). How to successfully merge two corporate cultures. Journal of Corporate Accounting Finance, 11(2), 7-11. Business Source Complete.

Insider Trading Essay -- Business, Investment, Trading

It can fairly be said that an Investor considering an investment decision (whether to purchase, sell or hold stock) in publicly traded company acts on the basis of extensive information which is available by corporation to him until the last moment of his investing decision and try to determine the fair price of corporate stock. In the light of continuous creation of a particular impression of corporate affairs by the corporation, new information by corporate can vanish the importance of previous available information to investor. In the scenario only one kind of investors can get advantage over others, who is either very close to corporate operation (corporate officers) or can access nonpublic price-sensitive information to corporation (large shareholder). These investors are known as insider. To ensure fair platform of trading to all investor, the law of insider trading is one of the vehicles which is used by society to allocate the property right to information generated by firm and it can be ensured that by virtue of being insider, director or company’s officer cannot explore private information in trading of his or her company’s stock but many studies (e.g., Jaffe, 1974; Finnerty, 1976a,b; Seyhun, 1986, 1988a,b; Rozeff and Zaman, 1988; Lin and Howe, 1990) conclude that Insiders like to buy (sell) their own company stock before price-favorable (unfavorable) information disseminates in public and take the advantage of nonpublic information. For example, Jaffe (1974a) find the insiders are able to make abnormal return by taking position in their own stock but insiders’ short-term prediction power is greater than long-term predication. Several aspects of insider trading activity are debatable. Like is insider trading is... ...ces in compensation package to their executives between two groups. Graver and Graver (1995) find that intangible assets of a firm are important factor to determine the executives’ compensation and a large portion of their compensation derives from long term incentive compensation like stock option grants. When executive receivers a large portion of compensation in stocks, then his investment portfolio is subject to more idiosyncratic risk than any diversity investment portfolio or to survive, for example to pay home rent, he needs liquidity, which in turn, either to achieve diversify investment portfolio or to achieve liquidity, he sells his a part of his stake in open market even his stock in undervalued (Meulbroek, 2000). We assume that insiders selling of intangible assets’ firms are less likely to convey information to public than tangible assists’ firms.

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MMK2 7 MM 277 U it Out ne Uni O tlin rimes ster 1, 201 1 13 Tr Un Code nit e: Un Nam nit me: ourse: Co MMK277 Marketing Manag g gement of merce Diploma o Comm of a ommunic cation Diploma o Media and Co of gement Diploma o Manag For more infor rmation con ntact MIBT: : T + 61 3 9 9244 5197 F + 61 3 9 9244 5198 E [email  protected] eakin. edu. au u W mibt. vic c. edu. au Melb bourne Institut of Business and Technolo te s ogy Pty Ltd (M MIBT) CRIC COS Provider c codes: MIBT 01590J, Deak in 00113B 0 CONTENTSA Note from your Unit Co-ordinator †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3   Contact details †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3   Unit overview †¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3   Learning Objectives †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3   Content and Topics Covered †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦    Learning Approach and Activities †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5   MIBT Transitional Attributes †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5   Prescribed texts †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5   Recommended Reading †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5   Deakin University Library †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6   Assessment †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 6   Missed Classes †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6   Assessment reviews / appeals †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 7   Academic misconduct †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦    Assignment submission †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 8   Late submission of assignments †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 8   Learning support †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 8   Grading system †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 9   Changes to enrolment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..    Class Attendance†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 9   Student evaluation of this unit †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 10   Trimester timetable †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 11   APPENDIX A: Exam Requirements and Instructions †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 13 This document is current at 21/02/2013. Once printed this document is no longer a controlled document.L:Academic – Unit Outlines2013-01 Diploma of Commerce MMK277 V27– 02/13 Page 2 A Note from your Unit Co-ordinator Welcome to MMK277 Marketing Management. This unit outline explains the aims of the unit and describes the assessment requirements. This Unit Guide is an essential part of this course and will be referred to throughout the trimester in lectures and tutorials. You should always read this unit guide first and check it frequently when preparing to study, or embarking on assignment work. Contact detailsUnit Co-ordinator: Room: Telephone: Email: Lecturer: Room: Telephone: Email: John Boyd Gerny la4. 111, Level 4 Building la 0419 369 114 [email  protected] edu. au Craig Allen la4. 111, Level 4 Building la 0412 735 443 [email  protected] edu. au Unit overview Unit: Unit title: Prerequisites: Teaching Method: Nature of the Unit This unit examines the nature of marketing management from a marketing planning perspective. The focus of discussion is the coordinated activities of the network of producers of goods, services and experiences which seek to satisfy their customers.Emphasis is placed on marketing strategy formulation and the use of strategic marketing mix elements in developing and maintaining a market orientation and assessing organisational performance. Aspects of marketing such as marketing research, customer behaviour, product innovation and marketing communication are also examined. MMK277 Marketing Management Nil Four hours of class contact per week are allocated to this unit. Learning Objectives On completion of this unit students should be able to: 1. 2. 3. 4.Identify and explain theoretical concepts and the marketing mix elements employed in marketing strategy development; Explain the use of market information in developing segmentation and positioning strategies; Apply the marketing concept and marketing strategy in various contexts including profit and not-for-profit organisations, including government; Demonstrate effective group-based oral and written communication skills when presenting marketing plans for selected organisations. This document is current at 21/02/2013. Once printed this document is no longer a controlled document.L:Academic – Unit Outlines2013-01 Diploma of Commerce MMK277 V27– 02/13 Page 3 Content and Topics Covered Module 1: Module 2: Module 3: Module 4: Module 5: Module 6: Module 7: Module 8: Module 9: Module 10: Module 11: Marketing: Creating and Capturing Customer Value. Prescribed Text : Chapter 1. Company and Marketing Strategy: Partnering to Build Customer Relationships and Analysing the Marketing Environment. Prescribed Text : Chapters 2 and 3. Managing Marketing Information to Gain Customer Insights. Prescribed Text : Chapter 4. Understanding Consumer and Business Buyer Behaviour. Prescribed Text : Chapters 5.Customer-Driven Marketing Strategy: Creating Value for Target Customers. Pr escribed Text : Chapter 6. Products, Services and Brands: Building Customer Value Prescribed Text : Chapters 7 and 8. Pricing to Capture Customer Value. Prescribed Text : Chapter 9. Placement: Customer Value Fulfilment. Prescribed Text : Chapter 10. Communicating Customer Value: Advertising and Public Relations. Prescribed Text : Chapter 11. Communicating Customer Value: Personal Selling and Sales Promotion Prescribed Text : Chapter 12. Direct and Digital Marketing: Building One-to-One Customer Relationships. Prescribed Text : Chapter 13.Graduate knowledge and understanding, skills and attributes This Institution aims to ensure that its higher education awards provide educational experiences designed to develop attributes (including skills, knowledge and attitudes) appropriate to the discipline area and level of the award, which will support graduates in their future personal and professional life and contribution to society. This unit contributes to the following attributes: Linked Learning Objective(s) 1, 2, 3 N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A 4 N/A N/A Knowledge and understanding, Skill or Attribute Understanding of, and the bility to work with, a systematic body of knowledge, appropriate to the focus and level of the qualification based on the highest standards of scholarship and research Where research is undertaken: ability to initiate and formulate viable and relevant research questions Where research is undertaken: contribution to new knowledge, or an original interpretation and application of existing knowledge Where research is undertaken: understanding of the social, economic and cultural impact and application of their research, and its academic relevance and value Understanding of the professional, social, economic and cultural contexts of the discipline and related fields Awareness of ethical issues, social responsibility and cultural diversity Awareness of environmental sustainability issues and the contribution of the field of study t o address such issues Understanding and appreciation of international perspectives in a global environment Critical analysis, problem solving, and creative thinking Identifying, gathering, evaluating and using information Communicating effectively and appropriately in a range of contexts Developing, planning and managing independent work Working effectively as part of a team Effectively using information and communication technologies Applying knowledge learned in the program to new situations This document is current at 21/02/2013. Once printed this document is no longer a controlled document. L:Academic – Unit Outlines2013-01 Diploma of Commerce MMK277 V27– 02/13 Page 4 Learning Approach and Activities The unit involves four hours contact per week. It is the intention to build knowledge on the marketing planning process and how this is successfully implemented in market- and competitororiented organisations that include profit-oriented companies, government and the n ot-for-profit sector.Internet access is mandatory for this unit with all students as all lectures and learning material is provided on it and all students are expected to frequently check with the MIBT portal for ongoing course activities. Tutorial exercises will be given to students to complete on a weekly basis during the Trimester. Learning in this unit is aided by an enthusiastic and experienced teaching team. They will monitor the classroom during week days throughout the trimester in order to engage with students, facilitate discussions of key concepts, and clarify any unit content and to make announcements. Class room discussions and experiences are a unique aid in understanding marketing concepts. The input of students will significantly help the understanding of critical marketing concepts by sharing their experiences and opinions.Furthermore, it will aid the students by offering examples of actually marketing experiences and make the classes more enjoyable. Tests are held during the semester with details available on the MIBT portal. The case study presentation must be completed in groups. Forming a group to work with, to produce an oral presentation and written assignment is a fundamental part of completing this part of assessment. It is essential you become proactive in communicating with your fellow group members, and with approaching potential group members you wish to work with. This assessment can not be completed individually. You must be part of a group in order to complete this piece of assessment.It is known that group work enhances your teamwork skills, reduces work load and provides the opportunity for you to test your knowledge with fellow students enabling you to learn valuable life long skills. Specific details and instructions related to all assessment in this unit are provided on the MIBT portal. MIBT Transitional Attributes All ? ? ? ? ? ? ? ? MIBT Diploma units contribute to the following graduate attributes: independent learner kn owledge base research skills time management skills report writing skills awareness of ethics of tertiary education use of appropriate technologies ability to work alone and as part of a team Prescribed texts The content of the text book and the lectures are examinable in this subject. The lecture program will provide you with key points on the range of topics to be covered in the course.Lecture material will predominantly come from the prescribed text, as well as other sources. Armstrong G, Adam S, Denize S, and Kotler P 2012, Principles of Marketing, 5e (5th edition), Pearson Australia, Frenchs Forest, New South Wales It is strongly recommended that you purchase or at least have access to this book Recommended Reading Each week introduces new chapters that must be read in the prescribed textbook. This document is current at 21/02/2013. Once printed this document is no longer a controlled document. L:Academic – Unit Outlines2013-01 Diploma of Commerce MMK277 V27– 02/1 3 Page 5 Deakin University Library Searching the Internet is a key way of finding information – especially for general and everyday topics.The Library website is a key way to find academic journals, books, e-books, subject databases and websites that contain quality information for your study of this unit, and as research for assignments. Many of these resources are online so that you can access them on campus, at home or at work – any day, any time. The Library’s help services, in person or via email, phone or instant messaging, will assist you to make the most of library services and save research time. Journals ? Journal of Marketing ? Journal of Consumer Research ? Journal of Marketing Research ? Journal of the Academy of Marketing Science ? European Journal of Marketing ? Journal of Retailing ? Journal of Service Research ?Journal of Advertising ? Journal of Marketing Management ? Journal of Consumer Psychology ? And many, many more! Newspapers and Magazine s Newspapers and weekly magazines will provide a valuable insight into current issues and developments in marketing. Many also provide articles on the Internet on topical issues. The Age (http://www. theage. com. au) The Australian (http://www. theaustralian.. com. au Australian Financial Review (http://www. afr. com. au) Business Review Weekly (http://www. brw. com. au) Ausstats database (http://www. abs. gov. au) Assessment The assessment for this subject is a combination of tests, case studies and a final examination.Weight Due date Brief description The case study has two parts, an oral presentation and written report. Each component is worth 15% of the total marks for this subject. Trimester tests. Details available on MIBT Portal The exam is a two-hour, closed-book. The examination covers the entire trimester's work. It is the students responsibility to determine the date, time and location for the examination. Linked learning objective(s) Case Study 30% During Trimester Durin g Trimester End of Semester Examination Period 1, 2, 3, 4 Tests 30% 1, 2, 3 Examination 40% 1, 2, 3 Notes: Full details regarding all assessment tasks will be provided on the MIBT portal. You must read and understand these details.The information provided here in this outline and the table above only provide a summary. Missed Classes Please note it is the responsibility of students to sit for a test on the scheduled date. Failure to sit a test must be supported by a medical certificate and shown to the lecturer WITHIN 48 HOURS OF THE SCHEDULED TEST DATE. THE MARKS FOR THE TEST WILL BE ALLOCATED TO THE FINAL EXAMINATION. IF YOU ARE GOING TO MISS A TEST PLEASE CONTACT THE RECEPTIONIST AT MIBT AND LEAVE A MESSAGE. COPIES OF THE MEDICAL CERTIFICATE MUST ALSO BE GIVEN TO YOUR LECTURER OR BY SOME OTHER ARRANGEMENT. This document is current at 21/02/2013. Once printed this document is no longer a controlled document.L:Academic – Unit Outlines2013-01 Diploma of Commerce MMK277 V27â⠂¬â€œ 02/13 Page 6 If a student misses a mini test, they cannot sit that test in another class. Students can only sit tests in the class they are enrolled in. If a student completes the test in another class, it will not be marked and the student will get a zero for that piece of assessment. There will be an opportunity for students to catch up on missed classes. This will be discussed in class. Assessment reviews / appeals Students may appeal against the mark/grade awarded in any component of their assessment. The appeal must relate to the assessment procedures and not simply dissatisfaction with the final grade given.Appeals will be considered by the unit co-ordinator and a recommendation made to the MIBT Academic Progress Committee. Appeals are made by completing a Review of Assessment Application available from the Student Portal under Students / Forms. The form must be lodged at MIBT Reception by 5. 00 pm on the Friday after the publication of results. Special Consideration Spe cial Consideration may be provided when a student completes a piece of assessment and the student believes there have been exceptional and adverse circumstances affecting their performance. (Note: Special consideration is not normally intended for assignments and other forms of continuous assessment.Here the Request for Extension of Assignment Due Date form should be used and submitted to the lecturer concerned. The form is available from the Student Portal under Students / Forms. ) Applications for Special Consideration will be accepted on medical, compassionate, and/or trauma grounds. Supporting evidence, clearly stating specific reason, must be given with the application. Reasons such as headaches, colds or returning home, will not be accepted as grounds for Special Consideration. Students are required to complete a Special Consideration/Deferred Exam Application available from the Student Portal under Students / Forms and submit to MIBTReception, together with supporting documen tation before the assessment is due, or within 2 working days of completing the assessment. Academic misconduct The Academic Integrity and Plagiarism and Collusion Policies are available on the Student Portal under Students / Forms / MIBT Policies and Procedures. Students should make themselves familiar with the content of these policies. Plagiarism and collusion are academic offences. They are forms of cheating and severe penalties are associated with them. If a student is caught plagiarising they may be failed in that piece of assessment. ? Plagiarism occurs when a student passes off as their own another student’s work, or copies without acknowledgement of its authorship, the work of any other person. Collusion occurs when a student obtains the agreement of another person for a fraudulent purpose with the intent of obtaining an advantage in submitting an assignment or other work. ? Submitting your own work when it has been previously submitted for another unit or course. Wh enever you refer to another person’s research or ideas (whether by directly quoting or by paraphrasing them) you MUST acknowledge the source. Also, copying paragraphs from the Internet and presenting them as your own work is plagiarism. If you download and copy paragraphs from the Internet you must identify the source. References / acknowledgement of authorship (including electronic resources).You MUST acknowledge the sources that you have drawn on. This is a necessary courtesy to the original authors, and also allows the readers of your work to follow up any points you have raised. If you directly copy another writer's phrase, sentence or paragraph, then you should use quotation marks and note the source of the quote. If you use another writer's ideas, but not his or her exact words, you should again note the source. There are a number of ways by which you can refer to other people's work. This document is current at 21/02/2013. Once printed this document is no longer a cont rolled document. L:Academic – Unit Outlines2013-01 Diploma of Commerce MMK277 V27– 02/13 Page 7For an essay the reference list should include full citations of all sources consulted for the essay and these sources should appear in the body of the essay EG. (Thwaites, 2012 ) wherever a reference to someone’s work is made, instead of footnotes. This referencing method, like all methods, involves noting the author's name, the title of the article and journal, or book, the year of publication, the journal's volume number, the book publisher's name and location, and the relevant page numbers. A copy of Guide to Assignment Writing and Referencing is available to every student during Orientation. It is also available on the Deakin University website: http://deakin. du. au/currentstudents/assets/resources/study-support/study-skills/assign-ref. pdf Assignment submission Assignments must be submitted by the due date. Students should complete the Assignment Cover Sheet (av ailable from the Student Portal under Students / Forms), attach it to their assignment and then submit the completed assignment as outlined in the assignment details. (Assignments will not be accepted at MIBT Reception). Students must keep a copy of each assignment submitted and must be able to produce the copy in the unlikely event that the original assignment is misplaced. Students must maintain backup copies of all their assignment work.Electronic loss of data is common, but is NOT a satisfactory excuse for an extension of a submission date. Late submission of assignments Extension of an assignment submission date If there is a compelling reason why you are unable to complete your assignment before the due date you should complete a Request for Extension of Assignment Due Date form, available from the Student Portal under Students / Forms and submit it to your lecturer. This must be done at least 24 hours before the assignment due date. If you submit your assignment without an ap proved extension, penalties for late submission will apply. The only exception to this is if your work is late for medical reasons and you have a doctor’s certificate to support your claim.You will not need to seek the prior approval of your lecturer but you must attach the doctor’s certificate to your assignment with a note that the work is late for medical reasons. Under these circumstances, the medical certificate must cover the entire period from the time the assignment was due until the time it is submitted. Penalties for late submissions Assignments received late and without prior approval will be penalised. A penalty of 10% of the available marks will be deducted for every day the assignment is late. Assignments received after 7 days without an approved extension, will not be marked. Learning support Students have access to group-oriented and individual learning support at MIBT.During each trimester, students can attend a series of study skills workshops conduct ed both at MIBT and Deakin University on topics such as time management, avoiding plagiarism, referencing, academic writing, critical thinking and exam preparation. The MIBT Study Skills Drop-in Centre provides students with one-to-one consultations with the Academic Skills Advisor. Students can also access the Deakin University Language and Learning Drop-in Centre at Student Life. For flexible learning, all students have access to the Academic Skills Moodle site which contains a number of resources to improve students’ study skills and language proficiency. This document is current at 21/02/2013. Once printed this document is no longer a controlled document. L:Academic – Unit Outlines2013-01 Diploma of Commerce MMK277 V27– 02/13 Page 8 Grading systemAll students enrolled in any unit will be graded according to MIBT’s standard grading system as follows: GRADE HD D CR P N DE EX RI RPL RW UP W WN XN DESCRIPTION High Distinction Distinction Credit Pass Fail Deferred Examination Exemption Granted Results Not Finalised Recognition of Prior Learning Results Withheld Ungraded Pass (Safety Units) Withdrawn without academic penalty Withdrawn Failure Enrolled Assessment Incomplete PERCENTAGE 80 – 100 70 – 79 60 – 69 50 – 59 0 – 49 Changes to enrolment ? Enrolment changes can be made through the student portal until 5. 00 pm Friday of the ? A unit can be dropped until the end of the fourth week (without penalty) and fees paid for ? ? ? second week of the trimester. the dropped unit will be credited to the next trimester.After week four if a unit is dropped fees for that unit will be forfeited. Students who drop a unit after Week 4 will have ‘W’ (Withdrawn) recorded as their result in the unit. A unit dropped after Week 8 will be recorded as ‘WN’ (Withdrawn – Fail). A unit cannot be dropped in the final two teaching weeks of a trimester. Class Attendance Attendance is an import ant element of a student’s success in their studies and it is strongly recommended that attendance is maintained in all classes. All work covered in class is examinable. Attendance will be recorded in all sessions and students should make themselves aware of the ‘Attendance Policy’ located on the Student Portal under Students / MIBT – Policies and Procedures.Where alternative classes exist for a unit, students are permitted to attend a maximum of two alternate classes per unit during the trimester. Students should collect a Lecturer Attendance Variation form from reception or from the Student Portal under Students / Forms and submit it to the lecturer of the alternate class to sign and verify the student’s attendance. The form is retained by the lecturer who submits this with the class list. Further, grants of leave from a class can be given for medical, compassionate or compelling reasons provided that original or certified medical, psychological, police or other certificates are provided. Students are to complete an Explained Absence Form from reception or from the Student Portal under Students / Forms and submit to reception.Compassionate or compelling circumstances are generally those beyond the control of the student and have an impact upon the student’s course progress or wellbeing. This document is current at 21/02/2013. Once printed this document is no longer a controlled document. L:Academic – Unit Outlines2013-01 Diploma of Commerce MMK277 V27– 02/13 Page 9 Student evaluation of this unit At the end of trimester students will be asked to evaluate all of the units they have studied during the trimester. Students are strongly encouraged to complete the Student Evaluation form for this unit and give feedback. All ratings and comments are read and given careful consideration following completion of each trimester and inform the changes which may be introduced in subsequent trimesters.This document is current at 21/02/2013. Once printed this document is no longer a controlled document. L:Academic – Unit Outlines2013-01 Diploma of Commerce MMK277 V27– 02/13 Page 10 Trimester timetable Week 1 2 3 Week Commencing Monday 4 March 2013 Monday 11 March 2013 Monday 18 March 2013 Topic Marketing: Creating and Capturing Customer Value. Analysing the Marketing Environment. Company and Marketing Strategy: Partnering to Build Customer Relationships. Managing Marketing Information to Gain Customer Insights. Textbook Chapters Ch 1 Ch 3 Ch 2 Comments 4 Monday 25 March 2013: Thursday 28 March 2013 to Wednesday 3 April 2013 Ch 4 Mini Test 1TRIMESTER BREAK – EASTER Managing Marketing Information to Gain Customer Insights. Understanding Consumer and Business Buyer Behaviour. Customer-Driven Marketing Strategy: Creating Value for Target Customers. Products, Services, and Brands: Building Customer Value. Pricing to Capture Customer Value. Communicating Customer Value: Advertising , Public Relations, Sales Promotion and Personal Selling. Placement: Customer Value Fulfilment. Direct and Digital marketing: Oneto-One Customer Relationships. Revision. Ch 4 Ch 5 Ch 6 Mini Test 1 4b 5 6 Thursday 4 April 2013 Monday 8 April 2013 Monday 15 April 2013 7 8 9 Monday 22 April 2013 Monday 29 April 2013 Monday 6 May 2013 Ch 7,8 Ch 9 Ch 11,12 Mini Test 2 10 11 12 13Monday 13 May 2013 Monday 20 May 2013 Monday 27 May 2013 Monday 3 June 2013 – Friday 7 June 2013 Ch 10 Ch 13 Mini Test 3 EXAMINATION WEEK Trimester 1 Census Date: Results released on portal: Wednesday 27 March 2013 Tuesday 18 June 2013 This document is current at 21/02/2013. Once printed this document is no longer a controlled document. L:Academic – Unit Outlines2013-01 Diploma of Commerce MMK277 V27– 02/13 Page 11 INSTRUCTIONS TO CANDIDATES READ BEFORE COMMENCING Note: A tick (X), in a box indicates the instruction applies. A blank box indicates the instruction does not apply. X This exam is a CLOSED BOOK exam. This exam is an OPEN BOOK exam. XYou may use a (non-electronic) LANGUAGE ONLY DICTIONARY. You may use a CALCULATOR. If programmable, the memory must be empty. Mobile phones cannot be used as calculators. SPECIAL INSTRUCTIONS: 1. 2. 3. Answer all questions in the exam booklet provided. There are three (3) sections in this exam. All sections must be attempted. Section 1 – Answer all parts of the one (1) mini case question in Section 1(26 Marks). Section 2 – Answer ten (10) short response questions in Section Two (10 x 3 marks = 30 marks). Section 3 – Answer two (2) out of five (5) extended response questions in Section Three (2 x 12 marks = 24 marks). Students must complete ALL parts of each question answered.This exam is out of 80 and is worth 40% of the marks for this subject. Answer all questions in the exam booklet provided. 4. 5. 6. 7. 8. THIS EXAMINATION PAPER MUST NOT BE REMOVED FROM THE EXAMINATION ROOM This document is current at 21/0 2/2013. Once printed this document is no longer a controlled document. L:Academic – Unit Outlines2013-01 Diploma of Commerce MMK277 V27– 02/13 Page 12 APPENDIX A: Exam Requirements and Instructions SUMMARY OF EXAM REQUIREMENTS FOR STUDENTS 1. 2. 3. 4. 5. You should arrive for your exam at least 15 minutes before it is scheduled to commence. You will not be permitted to sit the exam if you are more than 30 minutes late.You MUST have your MIBT student ID card with you for every exam you sit. You will not be permitted to enter the exam room without it. No electronic equipment whatsoever, with the possible exception of a calculator, may be used in an exam. Personal items (purse, wallet, mobile phone) may be brought into the exam and should be left underneath your desk. Do NOT leave valuables in bags at the end of the exam room. Mobile phones MUST be switched off. Any mobile phone which rings during an exam will be confiscated and not returned until the exam papers have bee n collected and placed into storage Find out before end of the trimester whether your exam is ‘Open Book’ or ‘Closed Book’.Find out before the end of the trimester whether or not you can bring a calculator or a printed dictionary into the exam. The penalties for misbehaving or having unauthorised material (cheating) in an exam are severe. Make sure you know before hand what materials you can take into your exams. Any extraneous written material must be handed in before the exam commences. Students found with unauthorised material in their possession during an exam may have their paper cancelled. Students who are ill during an exam may apply for special consideration using the form found on the student portal. An application for special consideration MUST be accompanied by supporting documentation and submitted within 2 working days of the exam. Students who are prevented from